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	<title>CollegeRecruiter.com &#187; Consumer Marketing</title>
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	<link>http://www.collegerecruiter.com/blog</link>
	<description>The leading job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities.</description>
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		<title>Why Job Boards Should Embrace and Not Fear Mobile</title>
		<link>http://www.collegerecruiter.com/blog/2013/01/08/why-job-boards-should-embrace-and-not-fear-mobile/</link>
		<comments>http://www.collegerecruiter.com/blog/2013/01/08/why-job-boards-should-embrace-and-not-fear-mobile/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 14:57:06 +0000</pubDate>
		<dc:creator>Steven Rothberg</dc:creator>
				<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Job Board Industry]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Shameless Self-Promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[jeff dickey-chasins]]></category>
		<category><![CDATA[job board doctor]]></category>
		<category><![CDATA[job board industry]]></category>
		<category><![CDATA[jobcast]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile web sites]]></category>
		<category><![CDATA[work4labs]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=101748</guid>
		<description><![CDATA[Jeff Dickey-Chasins a/k/a The Job Board Doctor recently posted an article that reminded me that many job boards are either in denial about the growth in usage of the Internet by those on iPads, cell phones, and other mobile devices or those job boards are fearful about that usage migration. I agree that job boards [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Workers, Consumers Upset With Thanksgiving Day Hours</title>
		<link>http://www.collegerecruiter.com/blog/2012/11/15/retail-workers-consumers-upset-with-thanksgiving-day-hours/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/11/15/retail-workers-consumers-upset-with-thanksgiving-day-hours/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 17:18:59 +0000</pubDate>
		<dc:creator>Steven Rothberg</dc:creator>
				<category><![CDATA[Advice for Employers]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Economic Indicators]]></category>
		<category><![CDATA[best buy]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[black thursday]]></category>
		<category><![CDATA[bureau of l]]></category>
		<category><![CDATA[challenger gray & christmas]]></category>
		<category><![CDATA[change.org]]></category>
		<category><![CDATA[great depression]]></category>
		<category><![CDATA[john challenger]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[thanksgiving day]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=35171</guid>
		<description><![CDATA[Facing increased competition from online retailers, a growing number of brick-and-mortar stores, including Target, Sears and Walmart, have announced that they will begin Black Friday sales on the Thursday of Thanksgiving, with some stores opening as early as 8pm, a time many employees might otherwise spend with family.  The move, according to one workplace authority, [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/11/15/retail-workers-consumers-upset-with-thanksgiving-day-hours/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seven Things Your Customers Can Do Better Than You</title>
		<link>http://www.collegerecruiter.com/blog/2012/10/05/seven-things-your-customers-can-do-better-than-you/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/10/05/seven-things-your-customers-can-do-better-than-you/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 13:00:30 +0000</pubDate>
		<dc:creator>William Frierson</dc:creator>
				<category><![CDATA[Advice for Employers]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Employers]]></category>
		<category><![CDATA[Recruitment Strategies]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[sales and marketing]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=34210</guid>
		<description><![CDATA[I want you to see your customers in a (lucrative) new light. The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. You take that money and invest a good portion of it in traditional sales and marketing efforts—including [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>$300 Cash Contest for Best Short Video on Voter ID Law</title>
		<link>http://www.collegerecruiter.com/blog/2012/09/27/300-cash-contest-for-best-short-video-on-voter-id-law/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/09/27/300-cash-contest-for-best-short-video-on-voter-id-law/#comments</comments>
		<pubDate>Thu, 27 Sep 2012 16:21:33 +0000</pubDate>
		<dc:creator>Steven Rothberg</dc:creator>
				<category><![CDATA[Awards and Recognition]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Personal Life Issues]]></category>
		<category><![CDATA[amendment]]></category>
		<category><![CDATA[coalition for voting mn]]></category>
		<category><![CDATA[constitution]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[minnesota]]></category>
		<category><![CDATA[our vote our future]]></category>
		<category><![CDATA[voter id]]></category>
		<category><![CDATA[voter identification laws]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=34097</guid>
		<description><![CDATA[The Coalition for Voting MN (CoVM) is seeking videos to educate, move, engage, enrage, and motivate voters to oppose the proposed amendment of Minnesota&#8217;s constitution to require voters to present government-issued photo identification to a Minnesota election official. CoVM is looking for videos that contain a strong emotional appeal and/or fact based messages to counter [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/09/27/300-cash-contest-for-best-short-video-on-voter-id-law/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing: How Businesses Can Attract Today&#8217;s Consumers</title>
		<link>http://www.collegerecruiter.com/blog/2012/05/22/marketing-how-businesses-can-attract-todays-consumers/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/05/22/marketing-how-businesses-can-attract-todays-consumers/#comments</comments>
		<pubDate>Tue, 22 May 2012 16:36:52 +0000</pubDate>
		<dc:creator>William Frierson</dc:creator>
				<category><![CDATA[Advice for Employers]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Employers]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=30183</guid>
		<description><![CDATA[How do companies have success in the marketplace?  They have to figure out what products and/or services consumers really care about.  Then, they must separate themselves from the competition. Entrepreneur and blogger, Seth Godin, believes that how marketing was done in the past doesn&#8217;t necessarily work for today&#8217;s consumers.  In the following video, he shares [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/05/22/marketing-how-businesses-can-attract-todays-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Killer Cover Letter Tips!</title>
		<link>http://www.collegerecruiter.com/blog/2012/04/10/killer-cover-letter-tips/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/04/10/killer-cover-letter-tips/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 14:00:21 +0000</pubDate>
		<dc:creator>William Frierson</dc:creator>
				<category><![CDATA[Advice for Candidates]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[cover letter tips]]></category>
		<category><![CDATA[cover letters]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=29033</guid>
		<description><![CDATA[When it comes to writing a cover letter, the experts advise you to make it short—using fewer rather than more words, succinct––clear and focused on your key points, and sincere––writing from your heart and mind. &#160; Good advice! But how are you to accomplish this task? Here are some KILLER cover letter tips to get [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/04/10/killer-cover-letter-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Makes Your Cover Letter Introduction Stand Out?</title>
		<link>http://www.collegerecruiter.com/blog/2012/03/09/what-makes-your-cover-letter-introduction-stand-out/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/03/09/what-makes-your-cover-letter-introduction-stand-out/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 14:25:06 +0000</pubDate>
		<dc:creator>William Frierson</dc:creator>
				<category><![CDATA[Advice for Candidates]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[cover letter]]></category>
		<category><![CDATA[cover letter introduction]]></category>
		<category><![CDATA[cover letter tips]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=28553</guid>
		<description><![CDATA[Many job seekers fail to thoughtfully consider the importance of the cover letter introduction.  Oftentimes, it’s viewed as just another paragraph among many in the document.  But in reality, the cover letter introduction holds a lot of weight.  In fact, it can be the determining factor in whether a hiring manager will continue to read [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/03/09/what-makes-your-cover-letter-introduction-stand-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Put an End to Cover Letter Waste!</title>
		<link>http://www.collegerecruiter.com/blog/2012/03/01/put-an-end-to-cover-letter-waste/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/03/01/put-an-end-to-cover-letter-waste/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 15:00:49 +0000</pubDate>
		<dc:creator>William Frierson</dc:creator>
				<category><![CDATA[Advice for Candidates]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[cover letter writing tips]]></category>
		<category><![CDATA[cover letters]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=28468</guid>
		<description><![CDATA[Thousands of job search cover letters land on the desks of hiring managers every week. After one glance, however, hundreds of them are sent to the gallows. They are tossed, forgotten, and then shredded. What a waste—of paper and personality. The men and women behind these cover letters will wait for a response, but never [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/03/01/put-an-end-to-cover-letter-waste/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Rules For Social Media from the Army Reserve&#8217;s Chief of Social Media</title>
		<link>http://www.collegerecruiter.com/blog/2012/02/29/10-rules-for-social-media-from-the-army-reserves-chief-of-social-media/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/02/29/10-rules-for-social-media-from-the-army-reserves-chief-of-social-media/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 22:32:48 +0000</pubDate>
		<dc:creator>Steven Rothberg</dc:creator>
				<category><![CDATA[Advice for Employers]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Recruitment Strategies]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[andrew morton]]></category>
		<category><![CDATA[army reserve]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=28451</guid>
		<description><![CDATA[By LTC Andrew Morton, Chief of Social Media / Web, U.S. Army Reserve Develop a “Plan on a Page”- Before you sign up for Facebook , twitter, LinkedIn or any platform you must evaluate who your audience is (internal and external), what your organization’s key communications goals are, and what’s your desired “end state”. Having [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/02/29/10-rules-for-social-media-from-the-army-reserves-chief-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cover Letters Still Valuable in Hiring Process</title>
		<link>http://www.collegerecruiter.com/blog/2012/02/20/cover-letters-still-valuable-in-hiring-process/</link>
		<comments>http://www.collegerecruiter.com/blog/2012/02/20/cover-letters-still-valuable-in-hiring-process/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 19:49:58 +0000</pubDate>
		<dc:creator>William Frierson</dc:creator>
				<category><![CDATA[Advice for Candidates]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Consumer Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cover letter tips]]></category>
		<category><![CDATA[cover letters]]></category>
		<category><![CDATA[hiring process]]></category>
		<category><![CDATA[job application process]]></category>

		<guid isPermaLink="false">http://www.collegerecruiter.com/blog/?p=28245</guid>
		<description><![CDATA[Think cover letters are passe when applying for a position? Think again, a new OfficeTeam survey suggests. More than nine in 10 (91 percent) executives polled said cover letters are valuable when evaluating job candidates. In addition, nearly eight in 10 (79 percent) respondents indicated it&#8217;s common to receive cover letters even when applicants submit [...]]]></description>
		<wfw:commentRss>http://www.collegerecruiter.com/blog/2012/02/20/cover-letters-still-valuable-in-hiring-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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