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Motivating the Unmotivated
May 04, 2007 by Shawn AugustsonIf you’re frustrated in your efforts to elicit the best from each of your subordinates, chances are it’s not that they can’t be motivated, but that the wrong methods are being used to motivate them.
The secret is to package what you want from each individual in a way that makes them want to deliver for you. There are 7 classic work styles, each of which is motivated differently: Commanders, who need control; Drifters, who need flexibility; Attackers who need respect; Pleasers who need to be liked; Performers, who need recognition; Avoiders who need security; and Analyticals, who need certainty. Now here’s how to use this knowledge to better motivate your staff. -
Graduates Face Generation Gap
by Shawn AugustsonHow Millenials Can Overcome Negative Stereotypes in the Job Market
College students graduating this spring have green job pastures over the horizon, with college hiring increasing as much as 17.4 percent this year, according to the National Association of Colleges and Employers. However, it’s not the lack of green pastures that plague this new generation of workers. It’s their grazing habits. -
Pssst! Have I Got a Cover Letter Secret For You!
by Shawn AugustsonToday is the day you’ve been waiting for. You are the lucky winner of a secret so small, yet so powerful, it will take your breath away.
Here is a marketing technique that giants in the advertising and direct sales industries have used effectively for decades. Yet, rarely, if ever, have you seen it used in a job-search cover letter–until now. -
Should You Co-Op?
by Shawn AugustsonAlthough internships appear to be the most popular choice among college students looking for work experience, a professional co-op experience could actually provide a better opportunity for many students. But what exactly is a co-op? What’s the difference between a co-op and an internship? The answer isn’t always clear.
Internships and co-ops share many similarities, but can differ overall in work experience gained and outcomes achieved. Cooperative education, commonly known as co-op, allows college and university students to split their time between taking classes and working full-time with an employer related to their field of study. This experience is usually integrated directly into a college or university’s school structure meaning entire semesters are devoted to co-oping. -
Top 10 Ways to Blow Getting the Job
May 03, 2007 by Shawn AugustsonToday I launch into a new series РTop 10 Ways to Blow Getting the Job. Now it’s been a little while since I’ve done a series and I hope that many of my readers will find this one particularly useful. The topic I am going to cover should be near and dear to anyone who has considered changing jobs, and while I almost always write with a slant that gives my posts a restaurant flavor, there are lessons for everyone as Tim Totten [Hey this is the 100th post, but don’t read it.] and Greg [Customer service is a universal imperative] can attest.
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Should You Include the Job on Your Resume if You Were Fired?
by Shawn Augustson
Martin writes, “I was fired from my last job, which I held for over six months. The HR director would probably say I was fired if employers were checking my history. Should I just omit the job from my resume? This is my second job out of college.” -
They Just Aren’t That Into You: Why You Aren’t Getting Job Offers – And What You Can Do About It (Part I)
by Shawn AugustsonIf you’ve ever looked for a job before, tried to land a new client, or simply attempted any endeavor on your own, chances are that you didn’t strike gold on your first try. Or second…or third. After all, to err is human, right?
Sure, we all get rejected, make mistakes, and just mess up occasionally. But if you’ve been striking out on a regular basis when it comes to accomplishing your job search goals, it may be time to rethink your strategy. If you’re wondering why nobody is calling you back, read on for answers: -
Generation Y: Always on. Always connected.
by Shawn AugustsonI’d like to think I’m ahead of the technology curve compared to most of my baby-boomer buddies, but the communication trends and techniques of my twenty-something kids and their cohorts absolutely astounds me. I can barley keep up with mobile phones and email, so ‘texting’ and ‘IMing’ have me have me as confused as an Amish preacher at Circuit City.
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The Gender-Pay Gap: How Much Progress from Sixty Cents on the Dollar? Is Legal Reform Needed?
May 02, 2007 by Shawn AugustsonI remember the early 70s, when one of the “women’s lib” battle cries was that a woman earned only 60 cents for every dollar a man earned. Since then, news stories on this pay gap have periodically surfaced, tending to emphasize the “bad news” side of the story — the continuing gap — rather than the “good news” — the gap’s continual and marked narrowing.
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Get Your Customers to Sell For You
by Shawn AugustsonFully 84 percent of sales in America take place as the result of word-of-mouth advertising. Some of the most important sales promotion sales activities are those that take place between customers and prospects, between friends and colleagues, in the form of advice and recommendations on what to buy, or not buy, and who to buy from.
The only way that you can be among the top ten percent of salespeople in your industry is by having your existing customers selling for you on every occasion. Because of the importance of mega-credibility in selling, your customers must be happy to open doors to new customers for you wherever they go. All top salespeople eventually reach the point where they seldom have to prospect because their customers do much of their selling for them. When you live your life consistent with your personal and business mission statements, both fitting together like pieces of a jigsaw puzzle, your sales career will soar, as will your sales results and your income.
