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Nine strategies for successful enrollment management in today’s higher education environment
November 30, 2012 by William Frierson
Like all of us at some point, colleges and universities will see the need for change. The following post identifies strategies that can help them adapt to change in enrollment management, as well as their recruiting and retention efforts.I have been involved in enrollment management for more than 40 years, both as an enrollment manager on campus and as a consultant for Noel-Levitz. During that time, I have seen changes in higher education that are nothing short of revolutionary. Shifts in access to higher education, the gender and ethnic composition of classes, the number of students attending college, and technological innovations are just some of the sweeping changes that have made higher education an increasing force in the social, economic, political, and cultural life of our country.
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Nine strategies for successful enrollment management in today’s higher education environment
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Increasing student success through statistical modeling for student retention: Lynchburg College (Virginia)
by William FriersonThe following post discusses a method colleges and universities may think about using to assess their incoming freshmen. See how this method may benefit student retention.Lynchburg College is a small, private liberal arts institution serving students from diverse geographic regions with a wide range of academic performance (high school GPAs ranging from 2.5 to 4.0). Because of this diversity, Lynchburg College has made it a campuswide priority to understand the needs of incoming students and connect them to the resources they need to succeed.
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Is your campus Web site ready for mobile? College-bound students are researching colleges via tablets and smart phones
by William FriersonMobile is becoming a popular method to research colleges and universities for prospective students. To find out what this means for higher learning institutions, check out the following post.Are prospective students going mobile when they search for colleges online? According to the latest E-Expectations data, the answer is increasingly becoming “yes.”
Since the 2010 study, the E-Expectations project has tracked how many prospective students have viewed college Web sites on mobile devices. Those numbers have gone from 23 percent in 2010 and 14 percent in 2011 to 52 percent this year. With more and more students using smart phones and tablets, those numbers will surely increase in the coming years.
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American universities and their college admissions process are unique
by William FriersonHave you ever thought about how different the college admission process is in another country in contrast to the U.S.? The following post demonstrates the requirements of an American student and an international student.We have developed a unique university and college system as well as a unique admissions process in the United States. This unique enrollment and application process appears arbitrary, opaque and difficult to master. As a result independent admissions counselors have become a critical intermediary in many countries, not to mention the United States. *For full disclosure, Lisa works as an independent admissions counselor.
One of us is American born and raised (Lisa) and the other came to the United States as an international graduate student (Michael). Our perspectives make for a rich and diverse history of experiencing American higher education.
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American universities and their college admissions process are unique
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E-mail marketing and landing pages for college student recruitment
by William FriersonOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages. Learn more about these topics in the following post.When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”
Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.
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E-mail marketing and landing pages for college student recruitment
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Recent Grads: 3 Reasons you lack confidence in your resume
by William FriersonAre you a recent college graduate who is ready to enter the workforce, but not confident about your resume? If so, the following post tells you why this may be and what you can do about it.I often meet with recent grads to review their resumes. Usually, they start with some kind of apology about how bad it is. Maybe it’s not THAT bad. But for whatever reason they lack confidence in the piece of paper they’re carrying around intended to convince someone to
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Recent Grads: Do you give up too easily?
by William FriersonNetworking can be a key factor in finding a job. As a recent college graduate, you may contact many recruiters and employers about job opportunities, but not receive a response. While this might be frustrating, there are some tips in the following post that can help you with the networking process in your job search.Networker, your job is to follow-up. “I sent Jocelyn an email and never heard back from her.” This is a comment I got from a recent grad for whom I’d made a warm introduction to a hiring contact. A grad who wanted a job in outside sales. To a hiring contact who was desperately trying
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Think Like An Interviewer: Reminders For Recent College Graduates
by William FriersonAre you a recent college graduate who has just earned a job interview? You may think you’re ready to ace the interview, but there are some tips you don’t want to forget when preparing for the big day.The following is a guest post by Patricia Garza. No matter how extroverted and confident in your abilities you are, interviews probably still make you feel uneasy. Most recent college graduates (and job seekers in general) dread going to interviews. Having to wow an interviewer is undeniably nerve-wracking. One interview mistake can often, but not always, cost you the
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Think Like An Interviewer: Reminders For Recent College Graduates
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Advice for State Department Entry Level Officers: Gangnam Style …
by William FriersonThe following post offers advice to entry level officers working in the U.S. State Department. The knowledge that is shared should help these young officers with how to conduct themselves.Of the many, many ironies of the past year, my role as an author and blogger has enabled me to speak with a very large number of young people either thinking.
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Advice for State Department Entry Level Officers: Gangnam Style …
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Report Deceptive Entry-Level Marketing/Sales Companies
by William FriersonCollegeRecruiter.com job seekers who are concerned about whether jobs are real or scams should do some research on-line before applying to those jobs and definitely before sending any money, bank account information, etc. Here’s a great source that I found:Followers and readers may leave comments about deceptive entry-level, no experience required, no degree required marketing/management/sales jobs. Warn job seekers about companies that you have experienced via interviews including the infamous all-day second interview. The more people that you can warn about job scams, the more people that you…
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