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  • Your insurance agent (or any other professional, such as lawyer, accountant, etc.)
  • Salespeople, beauticians and barbers
  • A member of the clergy
  • Other members of your religious congregation
  • Your banker
  • Others with whom you volunteer or serve your community
  • Former classmates from high school
  • Former college classmates who have graduated
  • Fellow members in your professional association

So what do you think? Possible network? Not a bad start? The only problem is that it is “asleep.” That is, most of the people in your network may not necessarily see you in terms of the career for which you are preparing. Instead, you are to them whatever is the nature of your relationship: the niece or nephew, the client, the patient, the fellow club member, the person next door. If you have a network that is “asleep,” what you must do now is “wake ‘em up!” In other words, you want those around you to be aware of all you can do—of what kind of services you hope to provide for them and other people as you build your career. There are many ways to do this. Your value depends on several factors, which includes the nature of your relationship with each person, what his or her specific needs are and the services you can provide. In my opinion, no matter how well someone knows you personally, it is always better to demonstrate to another what you can do and have them benefit from it. Most people, whether they are neighbors, uncles and aunts or fellow church members, will have a much stronger opinion of your professional abilities if they have benefited from them, rather than being told about the benefits you could provide.

Last Words

In this short read, we have given you quite a bit of work to do. But remember, you are investing in your future. Every relationship, every deed, every time you go out and meet, greet, and serve the needs of others, you are planting seeds. As one last practical piece of advice, I strongly suggest that you invest a few dollars in a hand-held computer/organizer, such as a Palm or a PocketPC. While they have been around for a great many years, they are becoming more affordable every day. Indeed, after using a paper-based organizer for the greater part of ten years, only recently did acquire my first Palm handheld, and the difference in allowing me to track names, schedules, tasks and keep all integrated and backed up on my computer has been phenomenal. Best wishes to you as you build relationships, and in turn, build your career. If you ever have any questions or comments, do not hesitate to contact me. You can reach me at:

advice@keithluscher.com or at my website

http://www.KeithLuscher.com

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

Professional Support Groups In my work, I recently had the opportunity to meet with a surgeon who practices in a large teaching medical hospital in a nearby city. This is an institution that, as a community hospital, has long sponsored new medical school graduates for their residency training. Medical education, they boasted, was a key factor in maintaining top quality health care for the people of the community. “To me and to many others, clinical practice alone is not enough,” said this highly respected physician. “The daily interaction with young doctors challenges you and keeps your days lively and different. Also, the ongoing process of teaching, learning and sharing reinforces our own knowledge of—and enthusiasm for—this fascinating practice of medicine! As professionals, we are all lifetime students.” This summarizes the benefits of working within a “professional support group,” much like students do with small study groups. Clearly, these benefits are twofold: support groups reinforce your own knowledge, and they also allow you to meet other people and form relationships. Look at it this way. Have you ever found yourself in the position of explaining a situation or dilemma to another person? Didn't you then , after mentally processing and then communicating the information to another , have a much stronger understanding of the information yourself? This is a good way for learning to occur. That's what the doctor meant when he said that education—for the teacher as well as for the student—reinforces and challenges his or her own knowledge and skills. Some of your best relationships may have come out of your years in college. I know some of mine did. And it isn't just teachers and administrators from whom you can benefit.

Who Else Do You Know?

You may start getting tired of hearing this question. However, it must be continually asked. Each semester you are in college you will have different professors and classmates. Your campus environment may be a good place to start, but you must move on. So, who else do you know? Again, revise your list on a yearly basis. Through your intimates and family you probably already have a strong network in place. Some of the more typical entries on your list:

  • Your immediate family members (parents, siblings, grandparents)
  • Your extended family members (uncles, aunts, cousins)
  • Previous teachers (both high school and college)
  • Former bosses from past jobs
  • Your landlord
The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

4) Allow the relationship to grow naturally. It is always important to respect other people's time. You are not intruding as long as you use office hours and keep appointments. The teacher is there to help you. That's part of the reason a teacher went into education: to make a difference and bring knowledge and guidance to young people. Develop the relationship gradually. Don't push it too much. Before you know it, if all goes well, your teacher will anticipate your questions and your visits. Best of all, your teacher will get to know you as a person. Businesses and organizations turn to college professors all the time for help (more on that later). Remember the example David Glover? He was the accounting executive who, upon learning of a job opportunity, didn't choose Jeff, the young man whom he met once in an informational interview, but did select Susan, the young woman who attends and participates at his church. Without hesitation, he passed a job lead onto the person he already knew. Similarly with your teacher, you have a choice. You can decide to remain an anonymous, faceless body sitting in a weekly lecture. Or you can become a participant whom that teacher knows and cares about. Then, when your professor sees or learns of opportunities, that professor will want to pass them along to you. The teacher will write letters of recommendation for you. He or she will put you in touch with people who may help you. When a teacher advises you and guides you, and listens and shares in your hopes and dreams as well as your frustrations, that teacher will have a greater ownership in your career. On a subconscious level, your instructor will care more about seeing you succeed. Why? Because your success will also be the teacher's success.

Other Opportunities to Build Relationships

Advisors Advisors are not just for students—they are for all people. Career advisors are out there to assist you, as are advisors at your alma mater. Check with your former college and inquire about what resources they may have available for you. If you meet and do not feel a match between yourself and an advisor, then by all means find another mentor. However, a university advisor (or even a former instructor) can be a great person to start with, especially if you feel anxiety about approaching someone else. Professional Organizations We have already established that in various professions, everyone knows each other and they often collect through professional associations. Regardless of your level of experience, seek out the organizations that interest you, and attend a few meetings. You will find that this is very easy, and you most often don't have to be a member to attend (although if there is a fee for the meetings, which often have a speaker and a lunch, you might have to pay a slightly higher fee). What an opportunity to meet influential people! You can also receive their newsletters for no charge. To really benefit from these organizations you should apply the same principles that you apply to volunteering. Beyond doing a good deed, your objectives are to meet people who have the same or similar interests, and to get others to know you. To gain valuable experience developing skills and working with people, you must put your heart and effort into it. To merely attend meetings and not participate is a complete waste of time. Even worse, to commit half-heartedly and produce poor results can damage your reputation and your future career. Enthusiasm and effort are necessary if you are to profit. For a more comprehensive list, check out the Encyclopedia of Associations . Most colleges and public libraries have copies on hand, and local editions are published in many communities. Some libraries also make these databases available online. The yellow pages of your phone directory should also have a section called, “Associations, Professional,” or a similar listing.

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

  • A lawyer can offer research, professional opinions or perform other functions, not to mention assisting with the needs of clients.
  • An accountant can perform bookkeeping tasks.
  • A communications expert can help write and proof copy, as well as many other marketing/PR functions.

Remember, it is not only what others can do for you. What can you do for them? Many professional people are very willing to become mentors once someone asks them. They often see it as a chance to help a younger person out and to give back to a profession that has done very well for them. The trick is finding one yourself if your college doesn't have a structured mentoring program. If it doesn't, here's what you can do: - Check the alumni association of your alma mater ask about finding a mentor. A counselor should be able to give you some leads. - Call some local chapters of the professional organizations for your chosen field. An official there may also be able to mention it at the next meeting (don't be surprised if he or she invites you) or even run a blurb in the newsletter. While you have the person on the phone, remember to ask about volunteer and intern opportunities!

A Tip for Students: Know Your Teachers

When I was a design student at an art college, many teachers there had outside business practices, such as consulting and freelancing. There was one industrial design teacher in particular who spent a lot of his off-duty time giving out-of-classroom guidance and work experience to several students, including some roommates of mine. However, he didn't go around announcing this extra perk to the class. In fact, he was very discreet about his choices. The students had to come to him... on their own . The fact is that many professors you have right now can be invaluable sources of advice, guidance and networking. Teachers and professors have associations and relationships in the business world as well as the campus community. When you come across a teacher whom you feel might make a positive mentor or role model for you, here are some steps you may take to make that relationship a reality: 1) Take as many of their classes as you can. This is assuming that the courses are in line with your field of study, although that is not a requirement. As you attend class and take notes, reveal your genuine interest. Be visible. Ask questions. Be enthusiastic. Communicate. Imagine how you would feel as a committed teacher when you see the sparks of enthusiasm and learning in a student. Get the teacher excited about helping you! 2) Make time after class for further discussion and to begin getting acquainted. You may notice that rarely are the best instructors standing at the head of the classroom alone upon dismissal. There is normally a group of students who stampede the podium, ready to ask several questions for further discussion and explanation. You may also notice each day that the group is comprised of roughly the same students! This doesn't mean you can't join in also to ask some questions. Don't be timid. Give it a try. 3) Visit the teacher during his or her office hours to seek further advice on setting and reaching your career goals. You flatter and honor your teacher by seeking that person out after class. On a regular basis, see your teacher during set office hours. Share with him or her your plans and goals. Ask about his or her experiences. Seek the teacher's advice. Get to know your instructors and let them get to know you. This way, you are not simply a nameless face in the crowd


people more than others. People may be professionally and financially successful, but are they honest? How did they get where they are? Joseph, a lawyer I know, began a mentor-protégé relationship with the attorney for whom he was working as a clerk. Joseph was excited and thought it was a great match—until he began to notice very subtle signs of dishonesty in the way this attorney went about his business, as well as his personal life. How a person conducts himself in all roles makes a difference . In the words of Gandhi: “Life is one indivisible whole.” Now I am not encouraging you to judge other people. In this case, as in Joseph's case, you must follow your heart. When you are evaluating a person who may have a significant role in your life, you must respect that individual or you will not respect his or her counsel. Seriously consider this quality when searching for a mentor. Display character traits, abilities and values similar to your own. This doesn't mean you must agree on everything or do everything alike. But whether or not the person possesses qualities you admire helps to determine whether your prospective mentor makes a good role model for you. As we have already discussed, volunteer service and internships are also great ways to meet people who share similar values to your own and have reached admirable heights. You may also seek out mentors in your university, professional clubs and organizations (more on these later) and part-time employment. Can connect you with other significant people and meaningful opportunities. This is not a prerequisite, but it certainly can make a difference in your future. Chances are, your mentor will be able to provide you with guidance and leads through his or her own network of clients, colleagues and friends. As your relationship with your mentor strengthens, you will most likely be introduced to or come across these people naturally.

4. Offer professional assistance on some level in return for another professional's guidance and advice (you scratch their back, they scratch yours) Remember the big picture: the process of advancing your career is the process of serving the needs of others. Why should your mentor be different? There are probably many ways in which you can make your mentor relationship reciprocal.

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

4. Adopt a Mentor. Perhaps the advice should read: Have a mentor adopt you. A mentor is usually a professional person at a top-level within an organization who counsels, advises and guides a less experienced individual. A mentor can be great if you have a fairly clear idea of what you want to do for a living, or are at least considering. By associating closely with someone already out in the field, you can learn all kinds of insights that you won't get in the classroom: ü You can observe the person “in action” in the courtroom, meeting room, office, or wherever he or she works. ü You can learn how she or he came to be in the position. You'll hear about the pitfalls as well as the victories. Don't be surprised when a mentor tells you he or she started out in a completely different direction. ü You can learn of different types of positions in the mentor's field, because the person may have held most of them on his or her way up the ladder. ü You can gain a clearer career direction for yourself, from the mentor's guidance in professional choices and outside activities. ü From your mentor's connections with other people, he or she may be able to help you find new opportunities to serve and learn. ü A mentor can even help you be sure you are making the right decision. No matter where you are in your career, it is always good to have a mentor. This is especially important for those in college or at an early part of their career— a critical stage in your personal and professional development. For example, a mentorship program in Chicago geared towards minorities has many students working side-by-side with their mentors. Te experience of bonding with another professional, getting into a different physical environment and receiving one-on-one guidance has proved pivotal for many students who would otherwise not be encouraged to pursue higher education, much less professional careers. When seeking a mentor or mentors, you will want to look for individuals who: Inspire genuine respect and for whom you feel a level of trust. Just because a professional colleague works in your field and has achieved a level of success that you wish to attain, this doesn't automatically qualify the person to be your mentor. While all people deserve our respect as human beings, let's face reality. We respect some

It may sound overwhelming. However, remember your objective. You aren't out to build a huge database of names. These are all steps that you can take today that will have a great payoff tomorrow. 1. Volunteer. Remember, vo lunteering is one of the most effective ways to build relationships with people. It runs much deeper than the informational interview. Your involvement with an organization bonds you to other members or volunteers with that same organization. By working together to reach a common goal, you automatically build relationships. That doesn't mean you have to hang out with these people every weekend, or even see them on a weekly basis. If you have the opportunity to connect with these other individuals regularly, which volunteering allows you to do, they get to know you better. They discover your talents, your values and your character. You in turn discover theirs. These are things that cannot normally be accomplished through a single thirty-minute meeting. Before you start getting involved with a group or organization, make sure that it involves work and activities that you enjoy. If your heart isn't really into something, then it will show in the quality of your work and in how you relate to people. That will reflect badly upon you and do much more harm than good. Remember, wherever there are opportunities to serve, there are friends to be made. Not superficial acquaintances. Not names to just jot down. Not temporary contacts... but friends . They are all around us.

2. Become an intern. Believe it or not, it not unusual for career-changers or anyone else seeking a new position to become an intern. There are lots of new books, among them Peterson's Guide to Interning , which detail thousands of these opportunities. Also keep an eye out for The Last Guide to Internships You'll Ever Need, coming soon from Adguide Publications. 3. Seek Part-Time Employment. Sounds obvious, doesn't it? By taking on a part-time job at a company that employs the kind of professional you want to become, how can that not help you? Earlier in my career, I worked for a while as a law clerk. Now I was not planning to be an attorney, but many clerks I met were. This job paid about the same as a job flipping burgers, but the other rewards were working in an environment that they were planning to spend most of their careers in and connecting with existing attorneys. It was also the perfect chance simply to get to know some people outside the college environment.  

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.


Building Contacts emphasizes quantity. Again, you are trying to collect as many names of people as you can. The more you collect, the deeper you network of contacts becomes. Building Contacts is based upon the age-old premise of “It's not what you know but who you know (and who they know!).” This combines the previous two premises of collecting as many names as possible. You must have as many acquaintances as you can to ensure that the right opportunity will come through at the right time. On the other hand, Building Relationships is long term in nature. When starting your career, you are taking active steps to prepare for the future. The people you meet and develop bonds with will hopefully be with you for the rest of your life, regardless of the nature of those relationships. Building Relationships emphasizes quality. You can't form deep relationships with every person with whom you come in contact. That should be, though, an underlying goal. Keeping this in mind will help you notice opportunities to form those relationships beyond the acquaintance stage. Building Relationships dispels the “who you know” attitude. In reality, it is not just “who you know.” Getting your foot in the door most often comes from three elements: - it is who you are (your integrity)...
- it is what you know and can do (your qualifications)...
- and it is how well another individual knows you (your relationships)... ...that gets you through the door and keeps you there. Despite the double-sided nature of networking, you must do both.  

Part II: How to Get Started

  If you want to build a strong, integrated network of contacts and friends so you can begin start “planting the seeds” of new relationships, the time to start is now. Don't wait until you're hungry to start planting those seeds!

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.


David Glover is an upper level executive in the accounting department with a local utility company. Months ago, he had a brief meeting with Jeff, a college student interested in accounting and its role in business. Jeff had gotten David's name from a former colleague at the company he left five years ago. Jeff was nice and polite. His resume looked good. But, David just didn't see much drive in him, and hadn't really heard much from him beyond a follow up letter. David wasn't even sure if Jeff contacted the two people David reluctantly gave him. David also attends a local church, and is fairly active. There, he became acquainted with Susan, who is also a college student majoring in accounting. David knows Susan pretty well. His wife and her mother are pretty good friends. Susan was a big help to David when the church took on an important mission project. She helped round up other church members her age and younger, which yielded great success and helped a lot of people. David has just learned of a small local business that needs someone to help keep their books. It would be a part-time job, but could lead to better opportunities. He was asked if he knew of someone who might be qualified and interested. Who do you think he will recommend? Susan or what's-his-name? Get my point? It doesn't even matter that David has never worked with Susan on anything related to accounting, although anything is possible. But he knows Susan, the person who gives her time and talents to their church and to serve others. Jeff, on the other hand, is that paper resume hidden in a file drawer at work. In the next chapter, we will address specific starting points where you can begin building your network today. However, building relationships, again, stresses quality over quantity. You can't possibly chum up to every person you encounter. It is neither practical nor sincere.

Building Contacts and Building Relationships: The Fundamental Differences

Let's quickly review the main differences between building contacts and building relationships. Building Contacts is a short-term process. It usually focuses on trying to meet as many people is the shortest amount of time. If a person you meet does not have an immediate need for your services, nor can they lead you to anyone else, then there is little foundation for a long-term relationship.

Relationships are ongoing and more sincere. You usually have some kind of continuing contact or involvement with a person with whom you have a relationship. It doesn't mean you see them or talk to them every day or necessarily every week. Your association, however, does reach beyond a first-time meeting in their office. You may have heard an expression: “When you meet someone, find a way to stay in touch with them!” I believe it is true and very important to stay in touch with people. The “how” is the most difficult. I didn't feel right calling a person up on the phone, or sending them a note, just to find out “how they were doing.” To be painfully honest, when I was looking for work, I didn't care about how they were doing, at least not enough to ask them. At the time, I was more concerned about putting food on the table, and really only cared about what they could do for me to help me accomplish this. I am not at all proud of that admission, but it is the truth. I am sure however, that few people looking for a job will deny this is how they truly feel, whether they are hitting the pavement fresh out of college or have been let go from a previous job. It's just our survivalist instinct. So, in reality, a note sent out which read on the surface: Just touching base and saying hello. I hope your business is doing fine. Would really mean: Just letting you know I am still seeking work. Any new leads yet? Of course, there is nothing wrong with stating the truth in a tactful manner. In fact, the reader might respect your honesty. That doesn't make those notes any easier to write. I also don't like reaching out to another person when all I am trying to do is help myself. It's much easier—and more fun—when there is a chance that you can help them in some manner.

People know you as a person, not a name. Through ongoing interaction and involvement, people know who you are. They are aware of your strengths and weaknesses, which is not bad. They understand what's important to you, not from what you tell them through your words, but through your actions. They have an understanding of the depth of your character. Hopefully, they trust you. These are things that take time to develop. When seeking opportunities, they can give you as good a reference as your mother, without the obvious bias. I'll give you an example:

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

This does and can happen, but typically not until that individual becomes acquainted and is sincerely impressed with you. They would certainly not say this to just anyone who steps into their office. They may also know what is going on in other companies and around the industry, based upon what they hear from friends and colleagues, not to mention what they read in the local business publication. Get some names! I'm not trying to sound like a superficial, manipulative networker, but to meet new people, the most common way is to start with who you know. Unfortunately, not everyone understands that this is at the heart of building contacts. I met with many people who were, as I put it, dead-end leads. They were the end of that road as far as obtaining any names was concerned. They either didn't know I was looking for names (although I asked for them directly), or they didn't feel comfortable passing out their contacts to someone whom in some cases they just met. I'm sure both reasons were true on occasion. I mean, let's face it. What am I really doing when I give a complete stranger another friend's name, telling them to use me as a reference? I am putting my reputation on the line! After all, what happens if my friend hires this person, who then turns out to be unreliable and untrustworthy? How does that make me look? That can be a difficult situation to be in. I have to admit, I have met people whom I would not want using my name as a reference when calling upon a friend or colleague. And I am generally a pretty trusting fellow. Some people are more trusting than others. But one of the most important things you MUST remember is this: Not everyone you meet is necessarily going to feel comfortable putting you in touch with everyone they know. You shouldn't expect them to. After all, the two of you just met. Sure, the contact may have your resume, or biographical sketch. They might even really know the person who gave you their name (that relationship can have a strong bearing on your meeting). Still, there is something missing...a deeper familiarity...an element of trust... a relationship.

Building Relationships: Simple But Not Easy

Building relationships is the much deeper side to networking, and it is more difficult. It is also better and more powerful. Here's why:

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

What the test reveals: does this individual who wishes to work for us really take responsibility? Think about it: what would you do? That story really hit me hard. It is so subtle, yet that kind of unconscious response says a lot about how we view ourselves and the limits of our responsibilities to those around us. Now, I can't see a piece of litter on the sidewalk without picking it up. Either way, adopting those kinds of habits and attitudes can help you make a good first impression. This is probably just as important as knowing how to dress, speak and conduct yourself. Learn about the individual and what they do. It often helps to know a little bit about the individual's organization or business before you go to the meeting. Of course, one of my biggest questions was, although rarely asked directly, do they use or have a need for the type of service I offer? It is important to get a good awareness of what your new contact does, and not only because it will help you become more rounded. It can help you stay in touch with that person, and even better, build a relationship with them. Suppose you meet someone who is involved in insurance consulting and estate planning. That person may not have a direct need for you at this time, and you may not really be concerned with planning your estate (You need to create it first!). However, you may meet other people in the process who may need this person's services. Putting them in touch with one another sure would be a good way of establishing a relationship with not just one, but two people! Also, if you come across an article that might pertain to them, you can cut it out and send it (notice how virtually all online publications allow you to email their articles to friends?). Some people would be more interested in reading that than your holiday greeting card. Gather as much useful information as possible. At the risk of sounding too vague, you want to gather any information that can prove useful to helping you jump-start or build your career. It can be information about what is happening in that individual's company, the general industry, or your community. You may meet with someone who may privately reveal that while there are no opportunities at his or her company today, certain changes are going to take place over the next several months that may create some new opportunities.

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

3. As you listen, feel free to converse. By all means, converse. But do so with the intent of clarifying your own understanding, rather than attempting to get your own point across. In other words, you must repeat what the other is sharing with you back, so that you may--

  • internalize the other's viewpoint in your own mind, thus increasing your own understanding, and
  • reaffirm to them your own understanding of what he or she is trying to share with you.
Through this process, you enhance your communication, and allow less chance for mix-ups. More importantly, you give the other person respect and validation. There is perhaps nothing better to nurture a relationship than a sense of shared understanding.

“So, when do I get to talk?”

As Stephen Covey indicates in The Seven Habits, “Seek first to understand, then to be understood.” Yes, believe it or not, your opinion matters! However, just as others deserve your undivided attention, you deserve to have theirs. Indeed, when you have demonstrated that you understand the other's position and have shown genuine empathy, other people will be better able to be open to what you have to say, whether it is a point of disagreement, concern, or affirmation. In fact, your expressed understanding of the other's perspective first will actually give more credibility to your own point of view.

Key Objectives to an Informational Interview

Of course, this all contributes to some of the things you want to accomplish through informational interviews. First priority: make a good impression. I'll tell you a secret that a career counselor told me when I was unemployed. This woman had worked with many managers and interviewers, and she pointed out one tactic she heard one man almost always used when he interviewed applicants in his office. While this manager and the interviewee were talking, his secretary outside would always lay a rolled up piece of paper on the floor right outside his door. It would always be placed so there was no way anyone coming out of his office would miss it. The test: whether or not the applicant would pick it up, or leave it for someone else?

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

We must strive to reach the point that we do it without thinking of it as a "skill" or "technique" (just as some of us tell our young children, when dealing with strong emotions with another person, to "use their words," rather than hitting). But to get to that point, we must make a constant conscious effort to listen. There are three simple steps to effective listening:

1. Put your personal agenda aside. This is, I think, the most common obstacle to effective listening. Here's my point: have you ever sat through a conversation with another person, and as they were speaking to you, you went "ahuh," and nodded, all along thinking in your own mind how you would respond? I remember doing this quite a bit in the workplace when I was younger, always with a personal agenda not to truly understand the other's perspective, but to impress the other person with how smart I thought I was. How can this be avoided? It's very simple. When you attend such an interview, or when another person asks for your attention, you need to consciously command yourself, "Okay, I know I have other things on my mind right now. But this person has something important to share and discuss, and so I will have to come back to those other things a little later." Once you get the hang of it, it really IS as simple as it sounds. It just takes practice.

2. Maintain undivided attention. I just pointed out that you should not be distracted. Further, you must make a habit showing sincerity—that you want to listen and understand. This means providing regular eye contact, and establishing a clear connection with the other person. Your temperament and body language must be inviting. Further, give undivided attention. Don't allow your mind to wander, or to fall into the old habit of thinking about what you will say next. If you catch this happening, and you miss what the other is saying, simply ask them to back up and repeat it for your own clarification. There is nothing wrong with this. As you hear the other point of view, place yourself in it. Imagine their situation, imagine that you were them, and begin to approach the situation from their own perspective. This is a powerful exercise in gaining a true understanding of another human being--and an important step in making a connection and building relationships.

Be sure to point out that you are not directly seeking a job from them. On the other hand, make no secret of the fact that you are eager to learn about any new opportunity to work in any capacity (either full-time or on a contract basis). Just make clear that there is no implied obligation by having this meeting. While in the meeting, you want to learn as much about the individual and their company as possible. Don't just sit down and start talking about yourself, which can be a bad habit. I know from experience that many cases, the person I am meeting with begin the meeting with the words, “So, tell me about yourself.” When this happens, I open up a little, but also make an effort to swing the topic of the conversation from “me” to “them.” Ask questions about the company (you could start out by telling them what you already know, easily learned through some modest research before the meeting), and what their needs are. This is a great way to practice effective listening skills (more on that later). When learning about the person you are talking to, seek out something the two of you might have in common. Do you have any other acquaintances in common? Perhaps you might belong to some other similar groups or activities?

Life's Most Important Skill

In work, in family, in business, in all walks of life, you must learn to work and interact with other people. This requires the building of positive, sincere relationships. Yet you would be amazed at how many people are completely lost when it comes to true, effective communication. Listening is the most important skill you can ever develop. Listening is key to mutual understanding, which forms the basis for successful relationships. When sincere understanding and caring are present in any relationship, it transcends that relationship above the daily "transactions" which may occur. Disagreements and other issues which may end a less stable relationship become almost trivial when two people share an understanding of what lies in the heart and mind of the other. In any relationship, you will never always share agreement. But you must always strive to share understanding. This is why it is crucial for you to learn to listen to all people you encounter and relate to in your life.

How to Listen

Effective listening is described here as a skill, but in reality, it is a simple habit of communication. Like language itself, it becomes second nature.

Yes, it sounds insensitive. But you WILL hear it. To be honest, the most considerate people are often those who remembered what it was like to look for work. You can be reassured that there are a lot of those people out there, who will be happy to meet with you. Here are some guidelines for calling a total stranger for an informational interview: 1) Have a connection. Belonging or involvement in a common organization or activity can also be effective, providing that involvement is genuine. A common acquaintance is best, someone who doesn't mind you using their name. 2) Respect their time. Don't forget: just because they pick up the phone doesn't mean they have time to talk. Any time I call anyone, the very first words out of my mouth are: “Do you have a minute?” People will appreciate it when you offer first to call back at a more convenient time, because you will catch them at difficult moments. When you are allowed to continue, get to the point of your call, and don't start telling them your life story. 3) Make it clear you are not seeking a job interview. Again, this is sometimes the toughest thing to get through to people. It is also among the most important. 4) Tell them you would like their advice. It flatters people to be sought for advice. You may actually get some helpful tips! 5) Agree to meet at their convenience. This comes back to respecting their time. You want to make the meeting as easy as possible for them.

The Informational Interview

There is a sort of “bottom line agenda” when going on these types of interviews: to get the person you are meeting with to know you and to find out who they know, and to gather information which will be valuable to your eventual search for an employer or customers. That really is the bottom line. You want to meet as many people as possible. You want to get your name out and keep it in front of people. You want to gather information. It's that simple. Some info-interviews can go smoothly, others can be stale and uncomfortable. It depends upon the person with whom you are meeting and your ability to build rapport with the individual. One of the first things I would do when setting foot in someone's office is to thank him or her for their time. They are busy with schedules to keep and bosses to please, and it sincerely meant a lot to me that they would take a few moments out just to chat.

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

they usually began with a phone call. If you find yourself engaged in informational interviewing, you will no doubt make many phone calls. Sometimes they go well; other times you know in your gut that this person wants to get rid of you as soon as possible. If it's the latter, it can mean a couple things about the person you are calling, including: A. It has been a long time since this person was in a situation of having to look for work or make contacts. B. He or she is basically a considerate person and you are catching them on a bad day or at an inconvenient time. As you make calls, you will find a great variance in how receptive people are to your calls, which in turn depends upon a few other key factors, few of which are in your control. Sometimes it is simple timing. I often found that the best time to call someone was just after five o'clock . That's when the gatekeepers have left the office, but most of the decision-makers are still lingering around, and the atmosphere is more relaxed. However, no matter what time you call someone for the first time, there is the chance that you will get them at a bad moment, and you must try to remain sensitive to that. When you first get the person on the line, ask if you caught them at a bad moment? If you get someone who is dealing with more pressing demands of the moment, quickly giving them the opportunity to back out will accomplish two things in your favor: 1. First, you convey a genuine respect for the other person and their time. 2. The other person sees you as a true professional, and will immedi ately take you more seriously, and take a greater interest in following up. Most importantly: Don't ever assume that once a person answers their phone they have time to talk. Believe it or not, many people do not understand the concept of networking. Even if you are just out to meet people and are not seeking a job, an individual may automatically assume that you are, and not wish to deal with you. They don't realistically accept that you “just want to shake their hand and become acquainted.” I don't know how many times I would call someone, and upon telling them that I am interested in seeking their professional advice, become acquainted, and gather some information, I would hear them respond: “Well, we don't have any positions open right now. Just send me your resume and we'll call you if something comes up.”

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

The common mistake, and the point of frequent frustration is, most people don't make an effort to make contacts until they have an immediate, short-term objective (i.e. they need a job.) Building contacts, or collecting names and phone numbers, theoretically takes a few simple steps. Building relationships requires more than passing and collecting business cards. It isn't the occasional phone call, the holiday greeting card, or remembering names of family members you never met. Building relationships takes more time and requires more work. And you cannot possibly build as many deep, lasting relationships in your life, as you may be able to cram names into your address book. Yet, one good friend is often worth more than dozens of names of people whom you barely know and have little in common. In essence, we are speaking of quality over quantity. It is an old theme, to be sure. But it is also valid. Before we talk more about building relationships, let's talk about the dynamics involved in building contacts: the most visible and elementary part of networking.

Building Contacts

In his book Sharkproof, author Harvey Mackay says that to build contacts, you start with who you know. If you belong to a club or fraternity, every member, nationwide, is a contact worth calling. He says that you should collect five contacts a day. Well, that's possible, but it's tough. When you are going to call a complete stranger who is busy and ask them for their time, you had better have a strong means of linking yourself to them. You might belong to a common professional organization. But your involvement in that organization may be much stronger than theirs. You volunteer, you go to the meetings, and you even help plan them. Other members may not be as involved, nor do they feel the ownership. They may only belong because their employer requires it. You don't know. So, don't be surprised if you call upon a fellow member, and their response is, “All right, we are both members. So what?” Usually, though, the strongest connection is another human being, also known as a referral. One of the most common processes used in networking is what we call the informational interview. It is a simple meeting between two or more individuals to share information, insights, opinions, advice, and names. In my time being unemployed, I went on countless informational interviews, far more so than actual job interviews. As with any meeting,


You meet with Contact B, talk with him, and by the end of that meeting you get the scoop on what might be happening in their company, and the names of three more individuals to speak with. You call them (as well as the other leads from Contact A) and the process continues, and so on and so forth. There you have it. That's networking. Pretty simple, eh? As you have heard a million times, it's all about who you know. Right? Well, sort of. It is who you know. But it goes much deeper than that. These objectives (collecting names and phone numbers) are important, but too often are over stressed and overrated because the techniques and steps required to achieve them are easy to explain and presumably simple to follow (hence you see how I described the process as it appears on the surface in just two paragraphs). Many books and articles vary somewhat in how they recommend to specifically go about it, but the bottom line is the same: to become acquainted and share information with as many people as possible. But as simple as it sounds, networking can be a painfully frustrating effort—especially when your goal is to find immediate employment. Let me put it this way: if you had to grow your own food, would you wait until you were hungry to plant your seeds? Certainly, you would not! Why? Because of simple laws of nature. When you plant seeds, you have to nurture them, and wait for them to grow. There is nothing humanly possible that you can do to accelerate the process. You water them, make sure the soil is rich, and allow time and nature to do the rest. That's where networking suddenly becomes frustrating and difficult. It's also why you need to start doing it sooner rather than later. In my book, Don't Wait Until You Graduate II: Jump-Start Your Career in Today's Volatile Economy While Still in School (New Horizon Press, 2003), I articulate what I call the “two faces” of networking. The first “face” I described at the beginning here is the process of building a list of “contacts.” But what doesn't get as much attention, and is much more effective yet more challenging, is turning those contacts into relationships (the other face). Building relationships is a long-term goal. Building contacts is often regarded as, although mistakenly, a short-term goal.

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

Part I.: What is Networking?

Much of what is written about networking regards people as contacts, which aims to collect other peoples' names and get your name out. The classic rationale goes like this: You know Contact A. Contact A knows other contacts, and gives you the name and number of Contact B, and says you can call him and use Contact A's name as a reference (presumably so they don't blow you off). So, let's say you call Contact B. You get him on the phone, indicate that Contact A gave you B's name and that since you were in the process of seeking opportunities, A thought that B would be a good person to speak with for advice or possibly any additional leads.

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.

Introduction To Networking

The “last guide” we say! That's claiming a bit much. Yet we stand by it. Networking is perhaps one of the most nebulous subjects when it comes to career development. Why? Because it deals with the intangibles. In this guide, you will, within a relatively short read:
  • Gain a clearer idea of what networking is all about, and what it isn't about.
  • Learn how to overcome your fear of picking up the phone
  • Understand the vital importance of listening twice as often as you speak (or more!)
  • Learn to make networking a daily habit rather than a short-term effort (and one that is often the result of desperation).
  You have probably already heard quite a bit about networking. Entire books are written on the subject. But the essence of it is very simple, and does not need hundreds of pages to explain. Simply put, networking is about people. As you read, we will cover many familiar topics, and others that you will find new and refreshing. However, by the time you reach the end, I truly hope that one important message rings through loud and clear: Networking is not about learning to view others as tools to helping you achieve your goals. Rather, they represent opportunities for you to help them achieve theirs —and in doing so you will reach your own objectives and be successful. Let's get started!

The Last Guide to Networking You'll Ever Need The above is an excerpt from The Last Guide to Networking You'll Ever Need, which is available for sale for $17 in our bookstore or for free to those who subscriber to our free career newsletter. In this tough economy, people who find jobs usually do so by networking. Written by Keith F. Luscher specifically for the job hunting students and recent graduates with zero to three years of experience who use CollegeRecruiter.com. Are you networking at least two hours a day? Those who are finding jobs are. Don't be left behind. Read this book and you will quickly find a new job. To receive a free copy, subscribe to our free career newsletter.


Getting the Inside Story: The Value of Informational Interviews


By Max Messmer


Chairman and CEO


Robert Half International Inc.

As the saying goes, “It's not what you know, but who you know.” Informational interviews are a great way to gain access to knowledgeable people who can offer insight into advancing your career. Even if those with whom you meet are not in a position to offer you a specific job, your positive impression can influence their commitment to help you network. They may also recommend you for future job openings at their own firm. Following are a few tips to help you make the most of informational interviews:

 

Arrange a Meeting

To get started, write down the names of prospects for such meetings -- people, organizations and industries that interest you. Keep in mind that your primary purpose is to acquire information from those you meet. When you call an individual, introduce yourself with a 15-second summary of your background and what you're looking for. Inquire whether he or she has 20 to 30 minutes of time to provide insight on such topics as which specialty areas are hiring most actively, trends in the profession or industry, or other significant business issues. In most cases, people are flattered when asked to help others. Remember, though, that these are not job interviews; your purpose is to obtain information. If you ask about employment openings, the executive may feel misled.

Do Your Homework

To prepare for an informational interview, follow the same guidelines as you would for a job interview. Consider your career objectives and take time to think about the topics you'd like to explore in your discussions. For example, if you're meeting to gain insight into a particular company, conduct some initial research through business publications or corporate literature and develop intelligent questions. This will demonstrate your knowledge and enthusiasm -- two winning characteristics of successful job seekers.

 

Make the Time Productive

Before the interview gets underway, verify exactly how much time you have and describe your objectives briefly. Make sure the person you're meeting with knows that the interview is purely informational: You want to ask questions of professionals who will help guide your job search. As a courtesy, ask permission to take notes during the meeting, but make sure your note-taking doesn't interfere with the flow of conversation. Listen attentively, jot down major ideas and underline key points. Monitor the length of your meeting and, as it reaches the agreed-upon completion time, make sure to respect the other person by politely inquiring if he or she still has time for any remaining questions.

 

Accentuate the Positive

At some point during the meeting, you will be asked to provide more information on your background and goals. Be upbeat and concise. Mention notable accomplishments from school, work or internships, and share your dreams for the future. However brief this portion of the meeting -- and it may last just five minutes -- be sure to make a positive impression so that the person with whom you meet will be eager to recommend you should he or she hear about a job opening. Discuss your achievements and career goals with enthusiasm and appropriate amounts of detail.

 

Follow Through

Within a day or two of your meeting, send a short thank-you note via regular mail. Express your appreciation for his or her time, and mention one or two points from your interview that you considered

The Last Job Search Guide You'll Ever Need: How to Find and Get the Job or Internship of Your Dreams The above is an excerpt from The Last Job Search Guide You'll Ever Need: How to Find and Get the Job or Internship of Your Dreams, which is available for sale for $19.85 in our bookstore or $27.00 at Amazon.com but for free to those who subscriber to our free career newsletter. This hot new book contains job search secrets of the most experienced, most knowledgeable and most respected career experts. Learn career planning, job hunting tools and tactics, interviewing, cover letter and resume writing (lots of samples!), networking, and how to find an internship. Written by 149 career experts. To receive a free copy, subscribe to our free career newsletter.