Small liberal arts university Wilkes University is investing over $200,000 to recruit academic high achievers like many schools recruit star athletes. In addition to sending the typical acceptance letters, Wilkes has created mall kiosks with the names of the targeted students on them, put ads on pizza boxes delivered to households in the areas in which the students reside, created pages on MySpace, and even run light hearted commercials on MTV and VH1 that identify the students by name.

"It's like I'm famous," said one of the targeted teens at Neshaminy Mall, where he works at the Hollister Co. clothes store which is around the corner from a kiosk with his name in foot-high letters. "The girls like it."

Source: YPulse